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Great American Insurance Group Launches Salesforce Component for Equipment Finance

August 09, 2023, 07:23 AM
Filed Under: Industry News

Great American Insurance Group’s Specialty Equipment Division announced the availability of an embedded coverage solution to equipment finance companies using Salesforce. This technology makes insurance solutions available at any point in the leasing workflow.

“Equipment finance is investing in technologies that connect,” said Brendan Cronin, Divisional Assistant Vice President, Great American Specialty Equipment. “The leaders in this industry are streamlining the flow between customers, internal users, outside services, and systems. It made sense for us to offer a Salesforce component that delivers insurance placement and tracking into that flow.”

Cody Sanguinetti, CFLP, Divisional Assistant Vice President, Great American Specialty Equipment, added, “Salesforce has become an important platform for the industry, and we’ve seen equipment finance companies use it to solve different needs from originations to service. We saw an opportunity to help solve for insurance.”  

The Salesforce component provides the following benefits for equipment finance companies:

  • Immediate quoting and enrollment
  • Reduce data entry using metadata
  • Flexible support for diverse workflows

Sanguinetti said, “We’ve had a great response from our clients. It’s been a great complement to the investment that started with our Specialty Equipment API. We’re excited to see what is now possible.”

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