First Citizens Bank announced its Equipment Finance business has named Joy Shanks as Senior Vice President and Head of Business Development dedicated to supporting and growing equipment finance vendor acquisition business.

Shanks will be responsible for acquiring and cultivating new vendor relationships in key industries, as well as driving long-term business growth and generating meaningful end-user equipment financing transaction volume. She will also manage the internal sales cycle of the Equipment Finance business, including the advancement of key sales protocols. Shanks will lead a high-performing sales team and report directly to Ken Martin, a Managing Director at First Citizens Bank Equipment Finance.

“Joy brings a wealth of knowledge and experience in driving sales growth, capturing new business development opportunities and promoting brand awareness for companies in the financial services and technology industries,” said Martin. “We are excited to welcome Joy to our team and are confident her skillset and perspective will contribute to the success of First Citizens Bank Equipment Finance as we strive to be the best salesforce in America.”

Shanks joins First Citizens Bank with over 30 years of experience in sales, business development, operations and marketing. She most recently served as Senior Director, Global Channel Leader at Hewlett-Packard Enterprise Financial Services where she led Global Business Development function and championed partner development, lead generation and sales enablement activities. Prior to that she held several roles at Dell in global marketing, strategy and sales. She also served in business development roles at Frost National Bank and HP Compaq. Shanks attended Oakland University.

First Citizens Bank Equipment Finance works with manufacturers, franchisors, distributors, resellers, dealers and systems integrators to finance their equipment, software and services to commercial customers.