WSFS Bank announced the hire of Jamie Tranfalia as Senior Vice President and Senior Middle Market Team Leader, reporting to Jim Gise, Senior Vice President, Middle Market, Syndications and Capital Markets.

In his role, Tranfalia will support and develop a team of Middle Market Relationship Managers to retain and deepen existing Middle Market relationships, acquire new relationships, and in general promote the WSFS Middle Market brand.

“We are excited for the experience and expertise Jamie brings to the Middle Market Team and our Customers,” said Gise. “Jamie has spent most of his career learning this region and supporting middle market companies. His leadership will enable us to continue providing them thoughtful and creative solutions that help them solve for their objectives.”

“I am excited to join the team at WSFS, a locally headquartered financial institution with a collaborative culture and a strong commitment to the Communities we serve,” said Tranfalia. “I look forward to helping grow WSFS’ market share and serving our Customers and their evolving needs.”

Prior to joining WSFS, Tranfalia was Market President and Middle Market Team Leader at KeyBank, where he oversaw customer service and business development throughout Eastern Pennsylvania and Southern New Jersey. He has held similar roles with Citizens Bank, Wells Fargo and Brown Brothers Harriman.

He has served on Boards and is an active volunteer with several organizations including, Philabundance, Habitat for Humanity, the American Heart Association, the Liberty USO in Philadelphia, and the Chamber of Commerce of Southern New Jersey.

A military veteran, Tranfalia served for several years as a U.S. Air Force captain and nuclear missile crew commander. He received his bachelor’s degree in biology from the U.S. Air Force Academy and Master of Business Administration degree from Colorado State University. He resides in Haddonfield, New Jersey.