TFS Financial, a provider of captive finance solutions for manufacturers, dealers, resellers and marketplaces, announced a strategic addition to its executive team. Brent Broussard joins TFS Financial as a business development and program director to support the growth of the company's proprietary multi-lender platform approach for captive marketplaces and cascading credit programs.
Broussard brings a deep background in vendor equipment finance and sales leadership to TFS Financial. His prior sales and captive finance experience for equipment manufacturers Mitsubishi and Hitachi provide him with a valuable perspective in developing new and growing existing financing partnerships with manufacturers, dealers, resellers and marketplaces.
TFS Financial helps equipment manufacturers, dealers, resellers and marketplaces offer a premium transaction experience to buyers. TFS Financial's proprietary multi-lender platform is embedded into the client's transaction process, delivering a best-in-class, full-spectrum captive financing function for buyers while dramatically reducing declines and maximizing total converted sales.
"TFS Financial is experiencing rapid growth, and we are delighted to welcome Brent into our organization and to leverage his experience and insight to continue our trajectory," said Aaron Case, president of TFS Financial. "Brent possesses a deep understanding of the marketplace and has the acumen to create captive financing and cascading program options that will satisfy the short- and long-term objectives of OEM's, major dealer groups, and marketplaces. We have every expectation that his efforts will help expand our market presence and enable more organizations to benefit from our proprietary financing solutions."