Bank of America has named Business Strategy and Initiatives senior manager Paul Keifer president of Bank of America Grand Rapids. He succeeds Renee Tabben, who successfully led the market since 2016 and will continue as Merrill market executive.

As president and head of the market, Keifer will connect clients, teammates and the community to the full power of the franchise and drive integration across the bank’s eight lines of business. He will oversee the company’s efforts to grow market share by fostering local connections and identifying opportunities to grow and deepen client relationships. He has served as a key member of the local leadership team.

“Throughout his career with Bank of America, Paul has established deep relationships with teammates, clients and the community to deliver responsible growth,” said Brian Moynihan, Bank of America chairman and CEO. “Paul is well positioned to build on Renee’s success and continue to grow our presence in West Michigan, delivering the full breadth of Bank of America’s capabilities to help our local clients improve their financial lives.”

In addition to his role as president, Keifer leads operations and strategic partnerships focused on delivering on the company’s multiyear, $15 billion Community Homeownership Commitment through grants, as well as community revitalization and small business lending programs nationwide.

Keifer joined Bank of America in Detroit in 2010 and has held progressive leadership roles throughout the region in Consumer Banking, Wealth Management, Digital Banking, and Mortgage Lending, focusing on empowering teammates to better serve clients and communities.

A native Michigander, he is an active member of the Grand Rapids community. He serves on the board of directors of Habitat for Humanity of Kent County and the American Youth Soccer Organization, among other organizations. In 2023, he was named to the Crain’s Grand Rapids 40 Under 40 Business Leaders in West Michigan.