Pinnacle Financial Partners has added two equipment finance veterans to its team, including a leader in vendor finance. Amy Holland has joined JB&B Capital, a wholly owned subsidiary of Pinnacle Financial Partners, as a special projects manager and a member of its leadership team to build the company’s vendor finance practice. Jeff Sorem has joined the equipment finance team at Pinnacle Financial Partners. Both bring decades of experience in equipment finance, with Holland focusing on vendor programs and Sorem specializing in capital markets lending and managing vendor relationships. Holland is based at JB&B’s office in Franklin, Tenn., while Sorem is based in Minneapolis and works directly for Pinnacle.

“Amy and Jeff bring deep experience and a strong commitment to service in two of the most important areas of our business,” said Kris Foster, president of equipment finance. “Amy’s leadership in vendor-driven originations will help us continue growing our support for equipment dealers, while Jeff’s capital markets background gives us greater ability to meet clients where they are. We’re fortunate to have them both on board.”

Holland has spent nearly 30 years in financial services, with a particular focus on the construction, transportation, and manufacturing industries. Most recently, she led a team of 16 at Huntington Bank focused on national program management and originations as high as $800 million annually. She previously held a variety of sales and credit roles at GE Capital. Holland earned a bachelor’s degree in finance from the University of Texas at Arlington. She actively supports the Community Resource Center of Nashville and local voter registration efforts.

Sorem joins Pinnacle after 25 years at Wells Fargo Equipment Finance, where he most recently led the capital markets team for specialty markets. Over the course of his career there, he generated hundreds of millions in annual fundings and helped build one of the nation’s top capital market leasing platforms. He is a graduate of Yale University with a degree in economics and is deeply engaged in his community, volunteering with youth sports and adaptive hockey through the Edina Hockey Association and Minnesota Special Hockey.