Bank of America has named Christine Williams, Retail Banking business control executive, president of Myrtle Beach.

As president and head of the market, Williams will connect clients, teammates and communities to the full power of the franchise and drive integration across the bank’s eight lines of business. She will oversee the company’s efforts to grow market share by fostering local connections and identifying opportunities to grow and deepen client relationships.

“Throughout her career with Bank of America, Christine has established deep relationships with teammates, clients and the community to deliver responsible growth,” said Brian Moynihan, Chair of the Board and CEO, Bank of America . “Christine is well positioned to continue to grow our market share in Myrtle Beach, delivering the full breadth of Bank of America’s capabilities to help our local clients improve their financial lives.”

Williams joined the company in 1993 as part of its financial center management training program. Since then, she has served as a Consumer market executive and Private Bank client advisor and has held roles in third party/vendor management and business support.

Williams is passionate about engaging with teammates and the community. She volunteers with Grand Strand Humane Society and Help 4 Kids / Backpack Buddies.