Broad Fit Financial marks its second anniversary of delivering fast, flexible and relationship-driven equipment financing for the fitness and wellness industries. Since its launch, the women-owned and operated firm has become a trusted finance partner for more than 60 equipment distributors and hundreds of organizations nationwide.
Known for its speed, personalized service through creative structuring and deep industry knowledge, Broad Fit has redefined what it means to finance wellness-focused spaces. Over the past two years, Broad Fit Financial has provided the funds needed for fitness facilities in all segments from for-profit gyms, corporate wellness programs, office buildings, hospitality groups, multi-family residential communities, country clubs and schools to bring their wellness visions to life through tailored financing solutions.
“Three years ago, we saw a gap in the market—and we built Broad Fit to fill it with an industry experienced team committed to speed, respect and transparency” said Stephanie Taylor, president and founder of Broad Fit Financial. “We’re intensely proud of the support we’ve been able to provide to the industry, our colleagues and customers. Offering financing options for non-traditional collateral emerging within wellness has been significant in our success and in establishing new partnerships.”
In the past year, Broad Fit Financial has expanded its service offerings, integrated industry leading technologies and strengthened its team with experienced professionals dedicated to the wellness industry—an industry in which they’ve built their careers. Key initiatives from the year include strategic partnerships with Orbit4, PlayTech Interactive and FitLab Nike Studios, each reinforcing Broad Fit’s commitment to innovation, collaboration and supporting the evolving needs of the wellness space.
Other highlights from the year include exhibiting at Fitness Industry Suppliers Association (FISA) in February in San Diego, attending Health & Fitness Association (HFA) in March in Las Vegas, attending National Intramural-Recreational Sports Association (NIRSA): Leaders in Collegiate Recreation in April in Orlando, a sponsorship with Athletech Innovation Summit in NYC in June, a sponsorship with Advantage Sport & Fitness for its annual Sales Conference
in Ithaca in June and a sponsorship for former NFL player, Jojo Dickson’s The Underdog Foundation inaugural gala for youth sports in Sept in Maui.
As the company looks ahead, Broad Fit Financial is committed to supporting the evolving world of fitness as it integrates wellness modalities into its offerings in all the varying markets seeking to expand their reach from hospitality to corporate wellness to schools and fitness centers and beyond.
“We plan to expand our offerings by introducing alternative credit solutions—moving away from traditional, restrictive criteria to better align with the industry’s evolving needs and customer base,” said Taylor.