Sudhir Amembal, an affiliate of Rinaldi Advisory Services and CEO of Amembal & Halladay, launched his one-day interactive virtual seminar, "Winning With Leasing!" in May of last year. He conducted his tenth public seminar on October 20. Including in-company versions of the seminar, over 800 industry professionals have attended the firm's flagship seminar, making it the most well-attended training event in the industry.

Attendees have represented a broad cross-section of the industry, from newcomers with minimal experience to seasoned professionals with over three decades of experience in equipment finance. The seminar has drawn participants from bank-owned equipment finance companies, captives, and independents with nearly equal participation from front-office and back-office roles. Brokers and service providers have also been well represented.

Reflecting on the program's evolution, Amembal stated: "Beginning in the early 1980s, we offered a two-day in-person version of the seminar titled 'Leasing - The Creative Finance Alternative.' I take immense pride in noting that over 30,000 equipment finance professionals attended that program worldwide. The pandemic reshaped the training landscape shifting us from live delivery to virtual engagement. We first introduced online courses and, recognizing the importance of interactive learning, we launched 'Winning With Leasing!' last year. I am both humbled and grateful for the extraordinary response from professionals across the industry."

Amembal & Halladay will soon launch additional seminars early in 2026 including "Accounting for Leases - A Customer Perspective."