RB Global Inc. announced Ritchie Bros. Auctioneers generated more than $265+ million in gross transaction value (GTV) during its Feb. 16-20 premier global auction in Orlando, Fla., selling more than 14,500 equipment items, trucks and vehicles.
The five-day auction drew more than 19,500 participants from 80+ countries across construction, transportation, agriculture and energy sectors. Approximately 86% of assets sold to U.S. buyers, including 39% purchased by Floridians, with the remaining 14% purchased by international buyers as far away as Vietnam, Saudi Arabia and Australia.
With assets sold through live onsite bidding, online participation and Timed Auction formats, Orlando reflected broad global demand early in the year. Cross-border participation and category depth provided a clear snapshot of pricing and buyer appetite as the 2026 market gains momentum. The auction also showcased the broader capabilities of the Ritchie Bros. marketplace, with financing, shipping and other services available to help customers transact with confidence.
“Orlando continues to deliver scale and visibility that no other event in our industry can match,” said Jake Lawson, President and Head of Ritchie Bros. North America Sales. “With more than 14,500 assets sold and participation from buyers onsite and online, the auction offers an early indicator of equipment demand and pricing trends.”
The event also featured one-day returns of two hallmarks from past Orlando auctions. On day two, major equipment crossed the ramp for live bidding, marking a single-day revival of a format not seen in Orlando since 2019. Then on day four, auctioneers called bids from the sound truck for one day only, bringing a familiar tradition back to the yard. Both moments added energy to the week while reinforcing how Orlando blends long-standing auction heritage with a global digital marketplace. The company also introduced its first invite-only Creator Day, offering digital creators behind-the-scenes access to the auction and extending the event’s reach to new online audiences through social and digital channels.
“We appreciate the customers who participated onsite and online, along with the creators who helped extend visibility beyond the yard,” Lawson said. “Their engagement reflects the confidence the industry places in our marketplace and in Orlando as a key moment on the equipment calendar.”