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Chrome Capital Celebrates Five Year of Open Throttle Growth

May 20, 2016, 06:49 AM
Filed Under: Dealer Finance
Related: Dealer Finance

Chrome Capital, the Naples, FL-based lessor of pre-owned Harley-Davidson® and new Indian® and Victory® motorcycles, will celebrate its fifth anniversary on May 20, 2016.

“This has been a fast, open throttle ride, up a very steep hill,” said Peter Wasmer, founder, president and CEO of Chrome Capital. ”Our team has managed to not only build a successful business, but we have contributed to an industry for the better.”

Chrome Capital is enjoying dramatic growth, including a doubling of year-over-year lease originations in 2015 and beginning this year on a pace to double again. The company’s innovative leases on Amercian-made V-twin motorcycles are offered at more than 750 dealers across the US.

“We have found a sweet spot for both riders and dealers,” said Wasmer. “We knew that most motorcycle riders get the itch to trade at about 2 1/2 years into ownership. But for most that is not possible because they are stuck in a 84-month loan.” Chrome Capital’s leases are available in 24, 36 and 48 month terms, resulting in a smart choice for new and experience riders who like to trade.

Dealers, especially independents, are crediting Chrome Capital with revitalizing the pre-owned market for Harley-Davidson bikes.

“Chrome Capital has been an instrumental part of our continued growth." said Blake Luecke, general manager of American Motorcycle Trading Company in Arlington, TX. “We are simply able to put more customer on more bikes with Chrome Capital.

The company has grown to have more than 50 employees at its Naples headquarters and in a field sales network that covers 41 states. The company continues to add dealerships every week.
“We have built a team of dedicated and talented professionals who have worked diligently to craft our idea into a very real company,” said Wasmer. “I couldn’t be more proud of what we have done. We have only just begun to scratch the surface.”

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