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AmeriQuest, Corcentric Unify Brand Identity

March 30, 2018, 06:45 AM
Filed Under: Company Announcements

AmeriQuest Business Services announced it is unifying its organization and suite of solutions via a single, company name – Corcentric. The new brand is designed to clearly communicate the company’s commitment to delivering innovative procurement and finance solutions to its growing list of more than 6,000 customers.

“Our objective is to create consistent brand awareness and recognition within the industries we serve,” said Doug Clark, Chairman and CEO. “We believe this new direction will help to build long-term equity for our brand and enable us to compete more aggressively in the marketplace. Unification simplifies our message, enables us to serve our growing roster of customers more effectively, and furthers our vision of helping companies transform the way they purchase, pay, and get paid.”

By bringing together the resources and expertise of AmeriQuest and Corcentric, the company is able to expand access and value for all of its customers, officials said. As a result, customers gain greater access to innovation and new products and solutions – giving them an increased competitive advantage.

“Fifteen years ago, AmeriQuest recognized the need to couple our highly successful purchasing programs with financial process automation technology enabled by Corcentric,” Clark said. “Combining these two customer-focused, highly complementary brands is a singular opportunity to create additional value for our customers and position the company for long-term growth.”

As part of the rebranding, the company announced organizational changes to align the leadership structure for ongoing success. Clark transitions from President and CEO to the role of Chairman and CEO. Matt Clark, formerly Chief Operating Officer, moves into the role of President and COO. 

The unified Corcentric brand is also accompanied by a new visual identity and website.

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