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It’s Here! The Launch of Equipment Finance Advisor

Date: Oct 21, 2011 @ 11:00 PM
Filed Under: Publisher Commentary

Thank you for joining us on Equipment Finance Advisor!

When we embarked on this mission to create an exciting and innovative publishing platform, a great deal of time was dedicated to determining exactly what our long-term mission as a publisher serving the commercial equipment finance sector should be today, and in the future. Much of that time was spent conducting extensive due diligence to determine exactly what the equipment finance industry has been missing, and the valuable information and tools we as the “new kid on the block” should provide.

Early in the process it became clear that breaking away from the existing publishing paradigms would be critical. It was also clear that a need exists for a publisher to provide not only unique content, but that it needs to be delivered on a platform that will continually involve the actions and inputs of readers.   Lastly, we determined that a need exists to capture the dynamic spirit of equipment finance professionals and to create new and exciting pathways to bridge the gaps between equipment finance professionals and equipment acquisition decision makers.

The result of this “strategic soul searching” is the creation of Equipment Finance Advisor - the only publisher exclusively focused on providing new and exciting online resources for both equipment finance professionals and equipment acquisition decision makers!

Equipment Finance Advisor is the first publisher to deliver content and resources that serves “both sides of the equipment finance decision making desk”. Our target audience includes equipment finance professionals as well as the many service and product providers working within the commercial finance industry nationally. But we’ve expanded our audience reach and accordingly our targeted content into new territory. Our unique focus is expanded to include a view into the world of equipment finance as experienced by equipment acquisition decisions makers. Our audience includes corporate decision makers such as Presidents, COO’s, CEO’s, CFO’s and Treasurers of companies in multiple industries requiring equipment financing facilities.

This 360 degree view of the equipment finance industry is unique and provides an opportunity to deliver not only unique content, but also resources never before available to all players in the equipment finance decision making process.

The unique features of Equipment Finance Advisor include:

• A fully actionable web site featuring topical articles authored by subject matter experts covering a wide array of topics, daily news covering the equipment finance industry as well as the issues facing industries reliant upon equipment financing, current industry specific and economic data from a variety of sources, comprehensive and searchable industry directories providing detailed profiles of banks, commercial  finance companies, independent finance companies, brokers/packagers, specialty lenders, and service/ product providers. This new web site also features topical blogs authored by experts covering topics such as Business Development, Career Advancement and Technology in the Workplace. We also provide a myriad of employment search opportunities as offered by employers as well as executive search firms serving the commercial finance industry. 

• The Advisor Professional Network –The APN as we call it, is the first and only strategically focused online network of finance professionals designed to foster the development of relationships between commercial finance professionals, equipment acquisition decision makers, service providers, referral sources, attorneys, accountants, turnaround professionals and a host of other professionals associated with the equipment finance industry. The Advisor Professional Network TM allows professionals to create a full professional profile, connect and network with colleagues, referrals sources and other finance professionals, and creates new business opportunities. Members of this network can even create their own personal blogs to stimulate conversation between colleagues.  Plus, it’s FREE! We encourage you to check it out and join today!

• The Advisor Daily eBlast – Our mission is to dig deeper into the industries that are most reliant upon equipment financing and to be the source for news that is most meaningful to our readers. The Advisor Daily eBlast will be delivered via email five days per week to over 5,000 commercial finance professionals, equipment acquisition decision makers, and various other professionals associated with the commercial finance industry. 

• Mobile Apps – Today, everyone is mobile!  Our content and most critical web site resources are available to iPhone and iPad users.This mobile access to Equipment Finance Advisor is designed to keep our readers informed and connected to the commercial finance industry day and night.

And we’re just getting started! You can expect new and exciting updates, additions and enhancements to Equipment Finance Advisor over the next year and beyond!

We sincerely thank you for joining us. We hope you enjoy Equipment Finance Advisor and take full advantage of all we have to offer across all our channels of delivery. We look forward to earning long-term relationships with our readers and we always welcome your feedback.

Best regards,
Equipment Finance Advisor Publisher Michael Toglia Signature
Michael A. Toglia
Publisher / Editor-in-Chief

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Michael A. Toglia
Publisher, Editor-In-Chief
Michael Toglia’s experience in commercial finance spans over 25 years having held various roles in commercial credit underwriting, business origination, capital markets and senior management roles in small, middle and large-ticket sectors of the equipment finance industry. His experience includes working within direct origination, vendor program, syndication, and buy desk segments of equipment finance. Prior to entering the publishing industry, Michael most recently served as a Vice President of Capital Markets and as the National Sales Manager for both the Equipment Finance and Asset-Based Lending Divisions of Textron Financial Corporation.

Michael also possesses 10 years of experience in print and online publishing within the commercial finance industry having served as the Director of Marketing and Principal of two national magazines and websites serving the equipment finance and asset-based lending industries. He has authored numerous articles throughout his publishing career, including most recently having authored two articles for the Equipment Finance and Leasing Association’s (ELFA’s) industry magazine in 2011. Michael has also served on the ELFA’s Service Provider’s Business Council. He holds a Bachelor’s Degree in Accounting and a M.B.A. in Finance.



Founder / Publisher / Chief Executive Officer | Equipment Finance Advisor
Michael Toglia is the Founder, Publisher and President of Equipment Finance Advisor.

Toglia's experience in commercial finance spans over 25 years having held various roles in senior management, business origination, capital markets and commercial credit underwriting. Prior to entering the publishing industry, Toglia most recently served as a Vice President of Capital Markets and as the National Sales Manager for both the Equipment Finance and Asset-Based Lending Divisions of Textron Financial Corporation. He has also held various roles with General Electric Capital and CIT Group.

He has been an active member of the Equipment Leasing and Finance Association having served two terms as a member of the Service Providers Business Council Steering Committee.

Toglia holds a Bachelor’s Degree in Accounting and an M.B.A. in Finance.

Contact Michael Toglia at 484.380.3184 or mtoglia@equipmentfa.com.


[  View APN Profile for Michael Toglia  ]

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