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GE Capital: Positive Outlook Among Motorsports Dealers

November 13, 2013, 06:46 AM
Filed Under: Dealer Finance

The motorsports industry is positive about sales trends and excited about new product introductions, according to a survey conducted by GE Capital, Commercial Distribution Finance (CDF).

Thirty-seven percent of respondents anticipate sales growth of 5-10 percent, and 23 percent said 10-15 percent.

The most important trend in the motorsports industry today is the introduction of new products, according to 40 percent of respondents. Parts, garments and accessories (PG&A) were cited by 22 percent, and the growth of the pre-owned market by 16 percent.

"We saw plenty of new product innovation in just about every category at the recent American International Motorcycle Expo," said Sameer Gaur, president of CDF's motorsports group. "The mood of the industry was certainly upbeat."

The inaugural American International Motorcycle Expo (commonly called AIMExpo), held in Orlando, FL, was the industry's first combination trade and consumer event in North America.

"The industry is doing a great job of listening to customers and developing products to attract new riders," said Sam Yourd, marketing manager of CDF's motorsports group. "At the same time, we're working to develop technology-based tools that allow people to spend more time in higher-value activities. We're focused on streamlined account management and simplified processes."

When asked about the industry's greatest challenge, respondents cited the availability of retail financing (41 percent) and consumer spending (30 percent).

GE Capital's survey was conducted Oct. 16-17, 2013. A full 75 percent of respondents were dealers or retailers; the remainder were manufacturers, distributors and others.

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