VIDEO INTERVIEW: Deborah Reuben, President of Reuben Creative explains the importance of watching trends in the ecosystems of technologies, and seeking an understanding of how various technologies work together to change and advance both business and our lives.

As Reuben explains, traditional best practices will not necessarily guarantee an equipment leasing company’s success. Rather, company leaders must be willing to question their business models by looking into the future to understand their customers’ changing needs, the direction of technological advancements, and then questioning their business processes.

Equipment Finance Advisor’s Thought Leadership Videos feature interviews with subject matter experts and leaders from bank-owned equipment finance companies, leasing companies, banks, independent commercial finance companies, consultants, service and product providers and more – offering their candid thoughts in interviews broadcast via Equipment Finance Advisor’s YouTube Channel.