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Heartland Business Credit Changes to Midland Equipment Finance

June 14, 2018, 07:12 AM
Filed Under: Company Announcements

Midland States Bank announced it has completed the transition of its equipment finance and leasing business to its Midland Equipment Finance (MEF) division. This completes the move of that business from its Heartland Business Credit (HBC) subsidiary.  Midland’s equipment lease and finance business is now being done solely under the MEF name.

“While the HBC name has changed, our customers will now enjoy the expanded capabilities of MEF, including a broader segment focus in manufacturing, construction, transportation and environmental markets,” said Frederick Van Etten, President of Midland Equipment Finance. “Together as one, MEF continues HBC’s commitment to providing exceptional service and competitive solutions for its customers.”

The rebranding of Heartland Business Credit as Midland Equipment Finance, which is a division of Midland States Bank, was announced on Jan. 8, 2018. Midland Equipment Finance’s headquarters are in Clayton, Mo.

Jeff Mefford, President of Midland States Bank, said, “Bringing this business directly into our bank enhances our ability to bring fully integrated financing solutions to our business customers.  We look forward to the continued growth of this division.”

Van Etten, President of MEF, has more than 30 years of financial services industry experience in growing and leading companies. In 2012, Van Etten founded Scottrade Bank Equipment Finance and served as President of that business until the sale of Scottrade to TD Ameritrade and TD Bank in September 2017. Prior to joining Scottrade, Van Etten held a number of other leadership positions in the equipment financing industry. He received his MBA from Pepperdine University, The George L. Graziadio School of Business and Management, and his bachelor’s degree in business administration from Arizona State University at the W.P. Carey School of Business.

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