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Direct Capital Named No. 2 Family-Owned Business in NH

July 11, 2012, 10:00 AM
Filed Under: Industry News

Direct Capital is the No. 2 Family-Owned Business in New Hampshire, according to Business NH Magazine. The nationwide provider of business financial services was honored in the business publication’s June 2012 issue. The list includes 75 family-owned companies across the state ranging in size up to 12,000 employees.
The Business NH Magazine ranking was based on total volume of revenue and it factors in the number of generations and family members working for the company. Direct Capital is owned and managed by Christopher and James Broom, who serve as Chairman and CEO of the company, respectively.
“Being a family-owned business has been - and continues to be - a really important part of our culture and history,” said Senior Vice President of Marketing Stephen Lankler. “Chris and Jim (Broom) bring such a high level of passion, pride, focus and care to our company every day and they have been doing it consistently for nearly 20 years. That commitment inspires all of us. It feels like one big family here and there’s no question that it’s a key component to our success.”
Direct Capital has gained a national reputation for excellent customer service, quick approval times and affordable rates on financing. Established in 1993, Direct Capital provides financing for small- to mid-ticket equipment and technology purchases, working capital, and business loans. The company is headquartered in Portsmouth, N.H. and operates offices in New York, California, and Georgia.

You can follow Direct Capital on Twitter at or subscribe to its PointBlank blog at

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