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Fleet Advantage Partners with Red Classic to Provide Fleet Optimization Program

May 13, 2013, 07:05 AM
Filed Under: Trucking

Red Classic Services has partnered with Fleet Advantage, a leading innovator in truck fleet business analytics and equipment financing to achieve optimum performance in Red Classic’s fleet operations. The goal: To maximize fuel economy, reduce emissions, improve driver satisfaction and safety, and achieve the lowest cost of ownership (LCO).

Logging more than 20 million miles annually throughout the Southeast, the Red Classic fleet includes 300 over-the-road tractors. Working with Fleet Advantage, the company has replaced nearly 20 percent of its fleet with new fuel-efficient clean diesel power units, and transitioned to the Fleet Advantage business model for lifecycle management which emphasizes economic obsolescence -- how many years should I operate this truck-- rather than functional obsolescence --how many years could I operate this truck.  

“Fleet Advantage has provided our company with excellent systems for managing and interpreting our data in ways that yield immediate and long-term efficiencies,” said Justin Perdelwitz, Finance Director of Red Classic. “They compile and interpret that data, and leverage it with new equipment specifications and flexible lease financing to maximize our return on investment,” he said. “Now we can pinpoint exactly when to replace a vehicle as soon as fuel economy, maintenance costs or market conditions indicate that it is more advantageous to replace it rather than continue to operate; as market conditions change, so can our lifecycle strategy. The Fleet Advantage program is a natural complement to our other fleet management initiatives and provides us with additional tools to improve productivity and better manage our fleet.” 

“As companies like Red Classic continue to grow it is increasingly challenging for them to manage the huge amounts of unstructured data involved in modern fleet management,” said John Flynn, CEO of Fleet Advantage.  “At Fleet Advantage, we help these large fleet owners tap the power of Big Data, make sense of all this information, and achieve real-time savings – fuel reductions, dramatically lower emissions, greater profitability, less downtime, improved safety and driver satisfaction and more,” he said. “By adopting a new lifecycle philosophy, Red Classic has positioned itself to be one of the cleanest, most efficiently run mega-fleets in the country.”

Red Classic Services is a full service transportation company specializing in van truckload shipping and is committed to providing top quality service at a competitive price. Red Classic Services offers transportation, brokerage, and maintenance services through a group of five companies spread over the United States. Red Classic Transit, the asset based company, is highly concentrated in the southeast while its freight brokerage group, Red Classic Transportation Services, has an extensive network throughout North America.

Red Classic Services is a wholly owned subsidiary of Coca-Cola Bottling Company Consolidated.

Fleet Advantage serves the needs of Fortune 500 companies with private truck fleets operating in North America.  In 2011, Flynn was awarded the Florida Ernst & Young Entrepreneur of the Year award in the “Emerging” category.  The award recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.

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