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Dynamark Rolls Out National Equipment Financing Program

October 29, 2018, 07:10 AM
Filed Under: Industry News

Dynamark Monitoring has partnered with some of the largest home improvement financing companies in the nation to provide dealers a consumer equipment financing option for their customers. The goal is to help dealers expand their business while keeping their own individual brand and identity strong.

“Integrators and alarm companies are tired of two things: losing potential customers due to cost, and being forced to sell off their accounts to create working capital,” said Hank Groff, Senior Vice President of Sales and Business Development at Maryland-based Dynamark. “We are encouraging dealers nationwide to build their own brand with this option.”

Groff explained this financial option is needed now more than ever due to the big brands’ ability to crush the competition with their little or zero down offers.

“The neighborhood alarm dealers and integrators are trying to survive and become an anchor in their community,” Groff said. “Now, not only will Dynamark offer Five Diamond central station monitoring services for our dealers, but a unique financial option that will give local dealers the ability to stand against the big national companies. Dynamark has always worked to bring solutions to our dealers to level the playing field and make them more competitive!”

The new Dynamark Equipment Financing Program allows a residential or business customer the ability to finance their equipment with a fixed, no-interest monthly payment for up to 60 months. Similar to a big box hardware or furniture store, the customer will receive a consumer line of credit to be used with only that dealer. The credit option allows them to purchase a system for the home or business and add upgrades onto their loan for up to 180 days after the approval.

“At its core the program separates the service provided from the cost of the equipment. Dealers can charge a fair monthly service rate and still provide accessibility and affordability to the customer to get the level of protection they really want,” Groff said. “Now customers will not only feel like they truly own the system, but will be less likely to cancel with a lower monthly payment. It’s a win for everyone.”

Dynamark began this new program with a beta test in July and August, and plan a full rollout in late October.

“We will now open this program, not only to our own dealers, but to all alarm companies and integrators nationwide,” said Trey Alter, president and CEO of Dynamark. “We are confident companies across America want the opportunities to offer the right system for the customers in their community, with a payment they can afford. We believe it’s the right thing to do for our dealers.”

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